I was speaking with a vendor this morning who made an interesting point in the course of talking about the data they’re collecting from social networks: a single “like” on a piece of content could generate 100 data points.
Investments in big data are getting bigger, but big results are still eluding most organizations, according to a new survey of big data professionals…
According to the survey, respondents generally believe that big data will provide their company with a competitive advantage. But they cite several challenges to achieve that goal: data integration, complexity and integrity, as well as unstructured data capture and management. Other issues are associated with culture, skills and access to appropriate technology.
The Yahoo breach, like most advanced cyberattacks, was carried out over a long period of time, with attackers hiding their communications in the normal flow of network traffic. According to the latest Verizon Data Breach Investigations report, dwell time — that is, the length of time an attacker is in a system before being detected — is averaging more than 200 days.
“Data-driven strategy” is the latest buzzword being tossed around by marketing professionals in companies of all sizes, not just large corporations. And while the value of data is clear, there’s a limit to what hard data can reveal.
Data is about numbers. It reflects quantifiable information—how many survey participants selected this or that response option, how many customers chose Product A over Product B, which demographic said they would value this or that feature at this or that price point.
What data can’t yet tell us are the stories, the nuances behind that quantifiable information. The background behind why the preferences are what they are and the factors that influence decision-making. And, ultimately, what will cause these preferences to evolve in the weeks, months, and years ahead.
The stories behind the data are, arguably, even more valuable than the easily-quantifiable.
Read more at http://www.business2community.com/big-data/dont-blinded-big-data-01761527#tAKr5xBiFHKq2Wh7.99