One of the things that surprised me about the CIP is that I scored my lowest on the social media portion. Granted, this was also the section that I studied the least for. In a sense I am a bit too familiar with social media as I have several twitter accounts, blogged in different formats for longer then I can remember and in 2004 was one of the first Facebook members.

Gartner, the world’s leading information technology research and advisory company, defines information governance as follows:

Information governance is the specification of decision rights and an accountability framework to encourage desirable behavior in the valuation, creation, storage, use, archival and deletion of information. It includes the processes, roles, standards and metrics that ensure the effective and efficient use of information in enabling an organization to achieve its goals. (You can read the full article here)

information governance is accountability. You can have policies and procedures in place, but if there is no accountability in place then what is governing and enforcing those policies and procedures. In the same way that records management is more then just retention scheduling, but also disposition, information governance is more then just policies and procedures, but also being held accountable.

In the realm of social media I understood how to be a citizen, but not how to govern social media content.

If you are looking to implement social media information goveernance, I’d recommend this video from the Certified Information Professional preparation series for an introduction. The following is an excerpt from it:

Good governance starts with good policies, and best-practics says having a policy governing usage is the first line of defense should things get litigious – followed oh so closely by applying and enforcing it consistenly. Any good policy will describe what is permissible and what is not regarding such issues as privacy, acceptable use, confidentiality – and if there are regulations to be heeded in your business, they’ll be reflected there as well..

Your social content policy should apply to most or all social media tools — and to other content/communication-related technologies as well. DON’T write separate policies for Facebook and Twitter and LinkedIn and for every other social media that might be encountered by employees. Technology changes fast, so develop something comprehensive enough to cover new technologies as they appear.

For more indepth training on Social Media Governance please check out the Association for Information and Image Management (AIIM) training on the topic. http://www.aiim.org/Training/Certificate-Courses/Social-Media/Overview

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